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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316: DesignOfBiofuelsIPRO316FinalReportSp09
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316: DesignOfBiofuelsIPRO316MidTermPresentationSp09
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316: DesignOfBiofuelsIPRO316Poster1Sp09
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316: DesignOfBiofuelsIPRO316ProjectPlanSp09
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
Deliverables
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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316: DesignOfBiofuelsIPRO316EthicsSp09
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
Deliverables
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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316: DesignOfBiofuelsIPRO316FinalPresentationSp09
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
Deliverables
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Title: IIT Intranet Mediator for USHMM (Semester Unknown) IPRO 316: DesignOfBiofuelsIPRO316BrochureSp09
Creator: Reimann, Kirsten, Oke, Babajide, Rodriguez, Ricky, Dornbusch, Don, Attard, Ryan, Camp, Kelsey, Khanna, Omaditya, Kim:, Daniel, Oke, Babajide, Reinhardt, Jesse, Kirtley, Calvin, Meno, Joel, Song, Jonghwa, Veliyathuparambil, Deepthi, Alhassan, Abdalmohsen, Amegasse, Pierre-paul, Hawker, Corey, Kyle, Ryan, Rodriguez, Hector, Sajdak, Piotr, Sakla, Emmanuel, Wiseman, Christopher
Date: 2009, 2009-05
Description: The world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is...
Show moreThe world energy market is rapidly approaching a crossroads. As fossil fuel resources become sparser and fuel prices skyrocket, everyone is looking for the next best energy source. But not only does it need to be affordable, it also has to be safer for the environment and sustainable. There are many options being looked at including solar, wind and fuel cells, but there is one alternative that seems feasible in the immediate future: biodiesel.
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Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Abstract F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
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Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Presentation F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
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Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 MidTerm Presentation F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster2 F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Ethics F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
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Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Project Plan F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster1 F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Report F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
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