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Title: Orthotics and Prosthetics in Latin America (Semester Unknown): OrthoticsAndProstheticsInLatinAmericaIPRO309FinalReportF09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009, 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available. Our IPRO team has divided the project into three separate subgroups: Business, Technical, and Impact.
Deliverables
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Title: Orthotics and Prosthetics in Latin America (sequence unknown), IPRO 309 - Deliverables: IPRO 309 Final Report F09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available.
Deliverables for IPRO 309: Orthotics and Prosthetics in Latin America for the fall 2009 semester.
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Title: Orthotics and Prosthetics in Latin America (Semester Unknown): OrthoticsAndProstheticsInLatinAmericaIPRO309MidTermPresentationF09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009, 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available. Our IPRO team has divided the project into three separate subgroups: Business, Technical, and Impact.
Deliverables
Show less

Title: Orthotics and Prosthetics in Latin America (Semester Unknown): OrthoticsAndProstheticsInLatinAmericaIPRO309AbstractF09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009, 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available. Our IPRO team has divided the project into three separate subgroups: Business, Technical, and Impact.
Deliverables
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Title: Orthotics and Prosthetics in Latin America (sequence unknown), IPRO 309 - Deliverables: IPRO 309 IPRO Day Presentation F09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available.
Deliverables for IPRO 309: Orthotics and Prosthetics in Latin America for the fall 2009 semester.
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Abstract F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Presentation F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Orthotics and Prosthetics in Latin America (Semester Unknown): OrthoticsAndProstheticsInLatinAmericaIPRO309ProjectPlanF09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009, 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available. Our IPRO team has divided the project into three separate subgroups: Business, Technical, and Impact.
Deliverables
Show less

Title: Orthotics and Prosthetics in Latin America (sequence unknown), IPRO 309 - Deliverables: IPRO 309 Abstract F09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available.
Deliverables for IPRO 309: Orthotics and Prosthetics in Latin America for the fall 2009 semester.
Show less

Title: Orthotics and Prosthetics in Latin America (sequence unknown), IPRO 309 - Deliverables
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available.
Deliverables for IPRO 309: Orthotics and Prosthetics in Latin America for the fall 2009 semester.
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 MidTerm Presentation F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster2 F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Orthotics and Prosthetics in Latin America (Semester Unknown)
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009, 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available. Our IPRO team has divided the project into three separate subgroups: Business, Technical, and Impact.
Deliverables
Show less

Title: Orthotics and Prosthetics in Latin America (Semester Unknown): OrthoticsAndProstheticsInLatinAmericaIPRO309FinalPresentationF09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009, 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available. Our IPRO team has divided the project into three separate subgroups: Business, Technical, and Impact.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Ethics F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Project Plan F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster1 F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Orthotics and Prosthetics in Latin America (sequence unknown), IPRO 309 - Deliverables: IPRO 309 Midterm Presentation F09
Creator: Ashley, Trevor, Claxton, Matt, Conover, Stephen, Gotanco, Francis, Mathai, Alexander, Nizich, Adam, Park, Yong, Quikr, Kerry, Ray, Monmayuri, Vasquez, Raul
Date: 2009-12
Description: The overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be...
Show moreThe overall goal of our IPRO team is to create a program for delivering orthotics and prosthetics that is sustainable. This will be accomplished by improving the quality of the product by increasing availability of funding, improving cost effectiveness of prosthetics, and promoting awareness of treatment available.
Deliverables for IPRO 309: Orthotics and Prosthetics in Latin America for the fall 2009 semester.
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Report F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

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