Flier

Visual Marketing - A New Field Of Study

Illinois Institute of Technology

Institute of Design. Illinois Institute of Technology

1960

Flyer announcing the new Visual Marketing curriculum at the Institute of Design. A September 1960 press release announcing the course expands its title to "Visual Marketing -- Mass Marketing for a... Show moreFlyer announcing the new Visual Marketing curriculum at the Institute of Design. A September 1960 press release announcing the course expands its title to "Visual Marketing -- Mass Marketing for a Mass Production Economy." The non-credit course was intended to instruct marketing professionals in modern theory and practice related to marketing and advertising, and included lecturers from other universities and businesses around Chicago. The first semester of the Visual Marketing course began in October 1960. Show less

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Institute of Design. Illinois Institute of Technology
Advertising -- Psychological aspects
Communication in marketing

Chicago (Ill.)

In Copyright
http://rightsstatements.org/vocab/InC/1.0/

http://hdl.handle.net/10560/islandora:1010246

0080204-05-02-001

James S. Montague papers, 1948-1994

008.02.04, James S. Montague papers, 1948-1994, Series 5, Folder 2, University Archives and Special Collections, Paul V. Galvin Library, Illinois Institute of Technology.

http://findingaids.archives.iit.edu/repositories/2/resources/361