
<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:title>Visual Marketing - A New Field Of Study</dc:title>
  <dc:subject>Illinois Institute of Technology. Institute of Design</dc:subject>
  <dc:subject>Advertising -- Psychological aspects</dc:subject>
  <dc:subject>Communication in marketing</dc:subject>
  <dc:description>Flyer announcing the new Visual Marketing curriculum at the Institute of Design. A September 1960 press release announcing the course expands its title to &quot;Visual Marketing -- Mass Marketing for a Mass Production Economy.&quot; The non-credit course was intended to instruct marketing professionals in modern theory and practice related to marketing and advertising, and included lecturers from other universities and businesses around Chicago. The first semester of the Visual Marketing course began in October 1960.</dc:description>
  <dc:contributor>Illinois Institute of Technology. Institute of Design</dc:contributor>
  <dc:date>1960</dc:date>
  <dc:type>Text</dc:type>
  <dc:format>Flier</dc:format>
  <dc:format>image/tiff</dc:format>
  <dc:identifier>islandora:1010246</dc:identifier>
  <dc:identifier>0080204-05-02-001</dc:identifier>
  <dc:identifier>http://hdl.handle.net/10560/islandora:1010246</dc:identifier>
  <dc:source>James S. Montague papers, 1948-1994</dc:source>
  <dc:source>Illinois Tech Libraries</dc:source>
  <dc:source>Illinois Institute of Technology</dc:source>
  <dc:language>en</dc:language>
  <dc:coverage>Chicago (Ill.)</dc:coverage>
  <dc:rights>In Copyright</dc:rights>
  <dc:rights>http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
</oai_dc:dc>