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	<titleInfo>
		<title>Visual Marketing - A New Field Of Study</title>
	</titleInfo>
	
	
		<identifier type="local">0080204-05-02-001</identifier>
	 

 
	
			<name>
		<namePart>Illinois Institute of Technology. Institute of Design</namePart>
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		<originInfo>	
				<dateCreated encoding="iso8601" keyDate="yes">1960</dateCreated>
							</originInfo>
	 	
	
			<subject>
		<topic>Illinois Institute of Technology. Institute of Design</topic>
	</subject>
		<subject>
		<topic>Advertising -- Psychological aspects</topic>
	</subject>
		<subject>
		<topic>Communication in marketing</topic>
	</subject>
			
			<subject>
		<geographic>Chicago (Ill.)</geographic>
	</subject>
			
		<abstract>Flyer announcing the new Visual Marketing curriculum at the Institute of Design. A September 1960 press release announcing the course expands its title to "Visual Marketing -- Mass Marketing for a Mass Production Economy." The non-credit course was intended to instruct marketing professionals in modern theory and practice related to marketing and advertising, and included lecturers from other universities and businesses around Chicago. The first semester of the Visual Marketing course began in October 1960.</abstract>
	 
	
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			<title>James S. Montague papers, 1948-1994</title>
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			<physicalLocation>008.02.04, James S. Montague papers, 1948-1994, Series 5, Folder 2, University Archives and Special Collections, Paul V. Galvin Library, Illinois Institute of Technology.</physicalLocation>
            <url note="Finding Aid">http://findingaids.archives.iit.edu/repositories/2/resources/361</url>
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