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Title: Priming Movie Product Placements: New Insights from a Cross-National Case Study
Creator: Balasubramanian,Siva K, Gistri, Giacomo
Date: 44354, 44327
Publisher: Taylor & Francis
Description: The paucity of research on priming product placements and insights from practitioners (Study 1) motivated our investigation into how and when...
Show moreThe paucity of research on priming product placements and insights from practitioners (Study 1) motivated our investigation into how and when priming works in movie placements. Study 2 explores the impact of media priming (a media story announcing a movie placement before the movie’s release) and ad priming (a similar ad announcement) on recall through contrasts with no priming (control). US students watched a movie in a theatre after such priming for a subtle or a prominent placement. When compared to no priming, both media priming and ad priming enhanced recall for the subtle placement; no difference in recall performance emerged between no priming and either type of priming for the prominent placement. Contrast tests comparing media priming and ad priming indicated no differences in recall for either subtle or prominent placement. Study 3 replicated these recall findings with Italian moviegoers, and supported additional hypotheses and propositions for brand attitude. For the subtle (prominent) placement, attitude did not change (decreased) when comparing either media priming or ad priming with no priming. Contrast tests comparing media priming and ad priming indicated no differences in attitude outcomes, for either subtle or prominent placement. Using no priming as a baseline for comparison, the converging conclusion is that any type of priming improves (does not change) recall and does not change (worsens) attitude for subtle (prominent) placements. Overall, results do not support priming for prominent placements; selective use of any type of priming for subtle placements appears appropriate to improve recall outcomes.
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Collection: International Journal of Advertising

Title: Abraham Lincoln School Art Classes leaflet, 1945-1946
Creator: Abraham Lincoln School
Date: 1945-1946
Description: Course catalog for evening classes in art and design at Abraham Lincoln School (30 West Washington Street, Chicago, Illinois). Class topics...
Show moreCourse catalog for evening classes in art and design at Abraham Lincoln School (30 West Washington Street, Chicago, Illinois). Class topics were layout and typography, basic design, home planning, and photography, and the classes were taught, at least in part, by students from the Institute of Design, including Mary Henry, Morton Goldsholl, and Jack Waldheim. This catalog is Mary Henry's personal copy, and her inscription on the rear cover reads "While I was a student at the Institute of Design I taught one semester at the Abraham Lincoln School - no salary involved! This is my only copy. M.H." Date of leaflet is unknown, date range indicated is inferred from Mary Henry's dates of attendance at the Institute of Design.
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Collection: Mary Dill Henry Papers, 1913-2021

Title: Integral, 1899
Creator: Armour Institute of Technology
Date: 1899
Description: Volume 2 of Integral, the 1899 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by...
Show moreVolume 2 of Integral, the 1899 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by three different titles: Integral (1898-1910), Senior Class Book (1911-1912), and The Cycle (1913-1940). A 1902 volume of Integral is not a part of Galvin Library collections; it is uncertain of a yearbook was published that year. Publication of the Armour Institute ceased in 1941, when the Armour Institute of Technology merged with the Lewis Institute to form Illinois Institute of Technology.
Sponsorship: Scanning of the Armour Institute of Technology yearbooks was supported in part by an award from the Illinois State Historical Records Advisory Board, through funding from the National Historical Publications and Records Commission, National Archives and Records Administration.
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Collection: Armour Institute of Technology yearbooks, 1898-1940

Title: Integral, 1900
Creator: Armour Institute of Technology
Date: 1900
Description: Volume 3 of Integral, the 1900 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by...
Show moreVolume 3 of Integral, the 1900 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by three different titles: Integral (1898-1910), Senior Class Book (1911-1912), and The Cycle (1913-1940). A 1902 volume of Integral is not a part of Galvin Library collections; it is uncertain of a yearbook was published that year. Publication of the Armour Institute ceased in 1941, when the Armour Institute of Technology merged with the Lewis Institute to form Illinois Institute of Technology.
Sponsorship: Scanning of the Armour Institute of Technology yearbooks was supported in part by an award from the Illinois State Historical Records Advisory Board, through funding from the National Historical Publications and Records Commission, National Archives and Records Administration.
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Collection: Armour Institute of Technology yearbooks, 1898-1940

Title: Integral, 1901
Creator: Armour Institute of Technology
Date: 1901
Description: Volume 4 of Integral, the 1901 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by...
Show moreVolume 4 of Integral, the 1901 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by three different titles: Integral (1898-1910), Senior Class Book (1911-1912), and The Cycle (1913-1940). A 1902 volume of Integral is not a part of Galvin Library collections; it is uncertain of a yearbook was published that year. Publication of the Armour Institute ceased in 1941, when the Armour Institute of Technology merged with the Lewis Institute to form Illinois Institute of Technology.
Sponsorship: Scanning of the Armour Institute of Technology yearbooks was supported in part by an award from the Illinois State Historical Records Advisory Board, through funding from the National Historical Publications and Records Commission, National Archives and Records Administration.
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Collection: Armour Institute of Technology yearbooks, 1898-1940

Title: Integral, 1903
Creator: Armour Institute of Technology
Date: 1903
Description: Volume 5 of Integral, the 1903 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by...
Show moreVolume 5 of Integral, the 1903 yearbook for the Armour Institute of Technology. The Armour Institute of Technology yearbooks was known by three different titles: Integral (1898-1910), Senior Class Book (1911-1912), and The Cycle (1913-1940). A 1902 volume of Integral is not a part of Galvin Library collections; it is uncertain of a yearbook was published that year. Publication of the Armour Institute ceased in 1941, when the Armour Institute of Technology merged with the Lewis Institute to form Illinois Institute of Technology.
Sponsorship: Scanning of the Armour Institute of Technology yearbooks was supported in part by an award from the Illinois State Historical Records Advisory Board, through funding from the National Historical Publications and Records Commission, National Archives and Records Administration.
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Collection: Armour Institute of Technology yearbooks, 1898-1940

Title: The Landings in North Africa November 1942
Creator: Moran, Charles
Date: 1993, 1993
Publisher: Naval Historical Center, Dept. of the Navy,

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with President John T. Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with President John T. Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Benny Goodman receiving the IIT Hall of Fame medal and plaque from IIT Provost Sidney Guralnick, Chicago, Illinois, ca. 1980
Date: 1980
Description: Photograph of Provost Sidney Guralnick presenting the IIT Hall of Fame medal and plaque to Benny Goodman. Goodman attended Lewis Institute in...
Show morePhotograph of Provost Sidney Guralnick presenting the IIT Hall of Fame medal and plaque to Benny Goodman. Goodman attended Lewis Institute in 1923 as a high school sophomore while also playing the clarinet in a dance hall band. The legendary orchestra conductor and jazz musician received an honorary LL.D. degree from IIT in 1968. Photographer unknown. Date listed is approximate.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: School of Architecture and Planning Faculty Meeting, April 10 and 16, 1970
Creator: Illinois Institute of Technology, Illinois Institute of Technology. College of Architecture
Date: 1970-04
Description: Digitized 7" open reel-to-reel tape recording of the Illinois Institute of Technology's School of Architecture and Planning faculty meeting,...
Show moreDigitized 7" open reel-to-reel tape recording of the Illinois Institute of Technology's School of Architecture and Planning faculty meeting, 1970. The meeting was opened with an unidentified person (possibly George Danforth, chairman of Architecture or Dr. Antonis Tritsis) reading the statement by Ludwig Mies van der Rohe (as director of the Armour Institute of Technology department of architecture) published in the 1939-1940 AIT Bulletin (academic catalog) identifying the philosophy and content of the 5-year architecture course. The IIT architecture curriculum is discussed before meeting begins.
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Collection: Ludwig Mies van der Rohe Memorial collection, 1969-1970

Title: Henry Heald, 1937
Date: 1937
Description: Portrait of Dean Henry T. Heald taken the year he was named as Acting President of Armour Institute of Technology after the resignation of Dr....
Show morePortrait of Dean Henry T. Heald taken the year he was named as Acting President of Armour Institute of Technology after the resignation of Dr. Willard E. Hotchkiss. Heald would be named President of Armour Tech shortly after, and remained President of Armour Tech and, later, Illinois Institute of Technology, until 1952. Photograpger unknown.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
Show less
Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

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