NAVTEQ is the corporate sponsor for IPRO 305. NAVTEQ is one of the world’s largest digital mapping companies. With competitors, such as Google, NAVTEQ aims to outdo the competition by providing... Show moreNAVTEQ is the corporate sponsor for IPRO 305. NAVTEQ is one of the world’s largest digital mapping companies. With competitors, such as Google, NAVTEQ aims to outdo the competition by providing their clients with robust quality mapping data. NAVTEQ achieves this by employing over 1,000 geographic analysts who’s sole job is to ensure that the data on their maps is unique and, above all, accurate from each of NAVTEQ’s 80,000+ sources[citation 1]. On their quest to provide their clients with robust data, NAVTEQ has identified the need for user- generated content. This is data that a user of a GPS mapping system can enter in for themselves. With this recognition of usergenerated mapping data, NAVTEQ pursues the need to be the world’s most robust digital mapping data provider. Show less
