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Title: Priming Movie Product Placements: New Insights from a Cross-National Case Study
Creator: Balasubramanian,Siva K, Gistri, Giacomo
Date: 44354, 44327
Publisher: Taylor & Francis
Description: The paucity of research on priming product placements and insights from practitioners (Study 1) motivated our investigation into how and when...
Show moreThe paucity of research on priming product placements and insights from practitioners (Study 1) motivated our investigation into how and when priming works in movie placements. Study 2 explores the impact of media priming (a media story announcing a movie placement before the movie’s release) and ad priming (a similar ad announcement) on recall through contrasts with no priming (control). US students watched a movie in a theatre after such priming for a subtle or a prominent placement. When compared to no priming, both media priming and ad priming enhanced recall for the subtle placement; no difference in recall performance emerged between no priming and either type of priming for the prominent placement. Contrast tests comparing media priming and ad priming indicated no differences in recall for either subtle or prominent placement. Study 3 replicated these recall findings with Italian moviegoers, and supported additional hypotheses and propositions for brand attitude. For the subtle (prominent) placement, attitude did not change (decreased) when comparing either media priming or ad priming with no priming. Contrast tests comparing media priming and ad priming indicated no differences in attitude outcomes, for either subtle or prominent placement. Using no priming as a baseline for comparison, the converging conclusion is that any type of priming improves (does not change) recall and does not change (worsens) attitude for subtle (prominent) placements. Overall, results do not support priming for prominent placements; selective use of any type of priming for subtle placements appears appropriate to improve recall outcomes.
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Collection: International Journal of Advertising

Title: Abraham Lincoln School Art Classes leaflet, 1945-1946
Creator: Abraham Lincoln School
Date: 1945-1946
Description: Course catalog for evening classes in art and design at Abraham Lincoln School (30 West Washington Street, Chicago, Illinois). Class topics...
Show moreCourse catalog for evening classes in art and design at Abraham Lincoln School (30 West Washington Street, Chicago, Illinois). Class topics were layout and typography, basic design, home planning, and photography, and the classes were taught, at least in part, by students from the Institute of Design, including Mary Henry, Morton Goldsholl, and Jack Waldheim. This catalog is Mary Henry's personal copy, and her inscription on the rear cover reads "While I was a student at the Institute of Design I taught one semester at the Abraham Lincoln School - no salary involved! This is my only copy. M.H." Date of leaflet is unknown, date range indicated is inferred from Mary Henry's dates of attendance at the Institute of Design.
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Collection: Mary Dill Henry Papers, 1913-2021

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with President John T. Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with President John T. Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: School of Architecture and Planning Faculty Meeting, April 10 and 16, 1970
Creator: Illinois Institute of Technology, Illinois Institute of Technology. College of Architecture
Date: 1970-04
Description: Digitized 7" open reel-to-reel tape recording of the Illinois Institute of Technology's School of Architecture and Planning faculty meeting,...
Show moreDigitized 7" open reel-to-reel tape recording of the Illinois Institute of Technology's School of Architecture and Planning faculty meeting, 1970. The meeting was opened with an unidentified person (possibly George Danforth, chairman of Architecture or Dr. Antonis Tritsis) reading the statement by Ludwig Mies van der Rohe (as director of the Armour Institute of Technology department of architecture) published in the 1939-1940 AIT Bulletin (academic catalog) identifying the philosophy and content of the 5-year architecture course. The IIT architecture curriculum is discussed before meeting begins.
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Collection: Ludwig Mies van der Rohe Memorial collection, 1969-1970

Title: Faculty Grill, Armour Mission, Armour Institute of Technology, Chicago, Illinois, January 18, 1939
Date: 1939-01-18
Description: Photograph of the Faculty Grill in the Armour Mission after remodeling. This photograph is identified as number 286-1. Attached caption reads ...
Show morePhotograph of the Faculty Grill in the Armour Mission after remodeling. This photograph is identified as number 286-1. Attached caption reads "Faculty Grill - Armour Mission After Remodelling." Includes Commonwealth Edison Photo stamp on verso. Phoographer unknown, likely Commonwealth Edison Photo. Note that while the address on the recto is that of Main Building, other sources verify that the Faculty Grill renovated in 1939 was in the Armour Mission.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Armour Mission auditorium, Armour Institute of Technology, Chicago, Illinois
Description: Photograph of the Armour Mission auditorium (also/previously known as the assembly hall). The Armour Mission was also known as the Student...
Show morePhotograph of the Armour Mission auditorium (also/previously known as the assembly hall). The Armour Mission was also known as the Student Union between 1938-1962. Photographer unknown. Date of photograph unknown. The fixed seating in the auditorium indicates the photograph was likely taken prior to the renovations of 1938, when the fixed seating on the floor was removed and this room became known as the Student Hall.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Egon Weiner art exhibit, Metallurgical and Chemical Engineering Building, Illinois Institute of Technology, Chicago, Illinois, 1949
Creator: Joseph J. Lucas, Jr.
Date: 1949
Description: Photograph of an exhibit of sculptures from Chicago artist Egon Weiner inside and in front of the Metallurgical and Chemical Engineering...
Show morePhotograph of an exhibit of sculptures from Chicago artist Egon Weiner inside and in front of the Metallurgical and Chemical Engineering Building (now Perlstein Hall) on the Illinois Institute of Technology campus. The attached caption reads: "The sculpture of Egon Weiner, well-known Chicago artist, on display November 28 through December 10 (1949) in the first floor lobby of the Metallurgical and Chemical Engineering building. This is the first of a series of six art exhibits sponsored by the Institute during 1949-50." The caption is dated January 6, 1950, though the caption's text indicates that the show was on display through December 10, so it is likely that the photograph was taken in late November or December 1949, rather than the January 1950 date included with the caption.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Faculty Grill, Armour Mission, Armour Institute of Technology, Chicago, Illinois, ca. 1939
Creator: Kaufmann & Fabry Co.
Date: ca. 1939
Description: Photograph of the Faculty Grill in the Armour Mission after remodeling. This photograph is identified as number 286. Attached caption reads ...
Show morePhotograph of the Faculty Grill in the Armour Mission after remodeling. This photograph is identified as number 286. Attached caption reads "Faculty Grill - Armour Mission After Remodelling." Date of photograph unknown. Date listed is approximate.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Buckminster Fuller, 1948
Date: 1948
Description: Photomontage portrait of Buckminster Fuller, 1948. Fuller, then an instructor at Black Mountain College, spent the winter of 1948 teaching at...
Show morePhotomontage portrait of Buckminster Fuller, 1948. Fuller, then an instructor at Black Mountain College, spent the winter of 1948 teaching at the Institute of Design, when this portrait was likely produced. Photographer/creator unknown.
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Collection: Institute of Design records, 1937-ca. 1962

Title: Arleen Hagen and tree, Illinois Institute of Technology, Chicago, Illinois, February, 1948
Date: 1948-02
Description: Photograph of Arleen Hagen, Secretary to the Coordinator of Veterans' Affairs, and an unplanted tree, taken from the lobby of the...
Show morePhotograph of Arleen Hagen, Secretary to the Coordinator of Veterans' Affairs, and an unplanted tree, taken from the lobby of the Metallurgical and Chemical Engineering Building, now Perlstein Hall. Photographer unknown. The attached caption reads "Arleen Hagen--Landscaping Metallurgical and Chemical Engineering Bldg.--Feb., 1948"
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Armour Research Foundation Laboratory and Administration Building during demolition, Illinois Institute of Technology, Chicago, Illinois, ca. 1961
Date: 1961
Description: Photograph of Armour Research Foundation Laboratory and Administration Building during demolition, with Armour Mission in the background....
Show morePhotograph of Armour Research Foundation Laboratory and Administration Building during demolition, with Armour Mission in the background. Photographer unknown. Date of photograph unknown. Date listed is approximate. This photograph is located in a folder with photographs of the Armour Mission, but visual evidence indicates that this is instead the Armour Research Foundation Laboratory and Administration Building, formerly part of the Armour Flats.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: “Broader Impacts” or “Responsible Research and Innovation”? A Comparison of Two Criteria for Funding Research in Science and Engineering
Creator: Davis, Michael, Laas, Kelly
Date: 2013-10, 2013-10
Publisher: Springer
Description: Our subject is how the experience of Americans with a certain funding criterion, “broader impacts” (and some similar criteria) may help in...
Show moreOur subject is how the experience of Americans with a certain funding criterion, “broader impacts” (and some similar criteria) may help in efforts to turn the European concept of Responsible Research and Innovation (RRI) into a useful guide to funding Europe’s scientific and technical research. We believe this comparison may also be as enlightening for Americans concerned with revising research policy. We have organized our report around René Von Schomberg’s definition of RRI, since it seems both to cover what the European research group to which we belong is interested in and to be the only widely accepted definition of RRI. According to Von Schomberg, RRI: “… is a transparent, interactive process by which societal actors and innovators become mutually responsive to each other with a view to the (ethical) acceptability, sustainability and societal desirability of the innovation process and its marketable products (in order to allow a proper embedding of scientific and technological advances in our society).” While RRI seeks fundamental changes in the way research is conducted, Broader Impacts is more concerned with more peripheral aspects of research: widening participation of disadvantaged groups, recruiting the next generation of scientists, increasing the speed with which results are used, and so on. Nevertheless, an examination of the broadening of funding criteria over the last four decades suggests that National Science Foundation has been moving in the direction of RRI.
Sponsorship: European Community’s Seventh Framework Programme grant number 321400.
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Title: Occupational exposure to diisocyanates, Criteria for a recommended standard...occupational exposure to diisocyanates
Date: 2016-11-03, 1978-09
Publisher: National Institute for Occupational Safety and Health

Title: Empirical Modeling of Public Safety to Voice Traffic to Aid Emergency Capacity
Creator: Taher, Tanim, Bacchus, Roger
Date: 2012-04-18, 2012-04-18
Description: An RF measurement system with high time resolution is implemented to determine the statistical characteristics of various channels in the Land...
Show moreAn RF measurement system with high time resolution is implemented to determine the statistical characteristics of various channels in the Land Mobile Radio bands. The applicability of simple statistical models to the observed data is investigated, as well as their validity over short and long periods of time. The results show that the statistics of the idle and holding times of communication on these channels vary significantly over time and demonstrate daily periodicity, requiring non-stationary models to accurately represent them. Over short durations of time however, conventional distributions such as the exponential and lognormal may adequately characterize the properties of these quantities, allowing convenient and compact representations of the data. Results based on empirical data are presented to quantify the probability of stationarity for voice traffic within a time span of given length. The findings are useful for network planning or streamlining, network simulation and modeling, and investigation of dynamic spectrum access.
Sponsorship: National Science Foundation, Federal Communications Commission, Motorola, Cleversafe, Roberson & Associates LLC
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Title: Hewlett-Packard Labs, Palo Alto, California
Description: Photograph of the Hewlett-Packard Labs building in Palo Alto, California, featuring two mosiac murals by Mary Henry on either side of the...
Show morePhotograph of the Hewlett-Packard Labs building in Palo Alto, California, featuring two mosiac murals by Mary Henry on either side of the building entryway. Photograph identified as a work for hire or commission for Hewlett Packard by the donor. Date of photograph unknown.
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Collection: Mary Dill Henry Papers, 1913-2021

Title: Mosaic mural for Hewlett-Packard Labs, Palo Alto, California, detail
Description: Photograph of one of the mosaic murals created by Mary Henry for the Hewlett-Packard Labs building in Palo Alto, California. Photograph...
Show morePhotograph of one of the mosaic murals created by Mary Henry for the Hewlett-Packard Labs building in Palo Alto, California. Photograph identified as a work for hire or commission for Hewlett Packard by the donor. Date of photograph unknown.
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Collection: Mary Dill Henry Papers, 1913-2021

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