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Title: Priming Movie Product Placements: New Insights from a Cross-National Case Study
Creator: Balasubramanian,Siva K, Gistri, Giacomo
Date: 44354, 44327
Publisher: Taylor & Francis
Description: The paucity of research on priming product placements and insights from practitioners (Study 1) motivated our investigation into how and when...
Show moreThe paucity of research on priming product placements and insights from practitioners (Study 1) motivated our investigation into how and when priming works in movie placements. Study 2 explores the impact of media priming (a media story announcing a movie placement before the movie’s release) and ad priming (a similar ad announcement) on recall through contrasts with no priming (control). US students watched a movie in a theatre after such priming for a subtle or a prominent placement. When compared to no priming, both media priming and ad priming enhanced recall for the subtle placement; no difference in recall performance emerged between no priming and either type of priming for the prominent placement. Contrast tests comparing media priming and ad priming indicated no differences in recall for either subtle or prominent placement. Study 3 replicated these recall findings with Italian moviegoers, and supported additional hypotheses and propositions for brand attitude. For the subtle (prominent) placement, attitude did not change (decreased) when comparing either media priming or ad priming with no priming. Contrast tests comparing media priming and ad priming indicated no differences in attitude outcomes, for either subtle or prominent placement. Using no priming as a baseline for comparison, the converging conclusion is that any type of priming improves (does not change) recall and does not change (worsens) attitude for subtle (prominent) placements. Overall, results do not support priming for prominent placements; selective use of any type of priming for subtle placements appears appropriate to improve recall outcomes.
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Collection: International Journal of Advertising

Title: Abraham Lincoln School Art Classes leaflet, 1945-1946
Creator: Abraham Lincoln School
Date: 1945-1946
Description: Course catalog for evening classes in art and design at Abraham Lincoln School (30 West Washington Street, Chicago, Illinois). Class topics...
Show moreCourse catalog for evening classes in art and design at Abraham Lincoln School (30 West Washington Street, Chicago, Illinois). Class topics were layout and typography, basic design, home planning, and photography, and the classes were taught, at least in part, by students from the Institute of Design, including Mary Henry, Morton Goldsholl, and Jack Waldheim. This catalog is Mary Henry's personal copy, and her inscription on the rear cover reads "While I was a student at the Institute of Design I taught one semester at the Abraham Lincoln School - no salary involved! This is my only copy. M.H." Date of leaflet is unknown, date range indicated is inferred from Mary Henry's dates of attendance at the Institute of Design.
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Collection: Mary Dill Henry Papers, 1913-2021

Title: The Landings in North Africa November 1942
Creator: Moran, Charles
Date: 1993, 1993
Publisher: Naval Historical Center, Dept. of the Navy,

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with President John T. Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with President John T. Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Benny Goodman receiving the IIT Hall of Fame medal and plaque from IIT Provost Sidney Guralnick, Chicago, Illinois, ca. 1980
Date: 1980
Description: Photograph of Provost Sidney Guralnick presenting the IIT Hall of Fame medal and plaque to Benny Goodman. Goodman attended Lewis Institute in...
Show morePhotograph of Provost Sidney Guralnick presenting the IIT Hall of Fame medal and plaque to Benny Goodman. Goodman attended Lewis Institute in 1923 as a high school sophomore while also playing the clarinet in a dance hall band. The legendary orchestra conductor and jazz musician received an honorary LL.D. degree from IIT in 1968. Photographer unknown. Date listed is approximate.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four...
Show morePhotograph of student protests outside of Perlstein Hall on Illinois Institute of Technology's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: School of Architecture and Planning Faculty Meeting, April 10 and 16, 1970
Creator: Illinois Institute of Technology, Illinois Institute of Technology. College of Architecture
Date: 1970-04
Description: Digitized 7" open reel-to-reel tape recording of the Illinois Institute of Technology's School of Architecture and Planning faculty meeting,...
Show moreDigitized 7" open reel-to-reel tape recording of the Illinois Institute of Technology's School of Architecture and Planning faculty meeting, 1970. The meeting was opened with an unidentified person (possibly George Danforth, chairman of Architecture or Dr. Antonis Tritsis) reading the statement by Ludwig Mies van der Rohe (as director of the Armour Institute of Technology department of architecture) published in the 1939-1940 AIT Bulletin (academic catalog) identifying the philosophy and content of the 5-year architecture course. The IIT architecture curriculum is discussed before meeting begins.
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Collection: Ludwig Mies van der Rohe Memorial collection, 1969-1970

Title: Henry Heald, 1937
Date: 1937
Description: Portrait of Dean Henry T. Heald taken the year he was named as Acting President of Armour Institute of Technology after the resignation of Dr....
Show morePortrait of Dean Henry T. Heald taken the year he was named as Acting President of Armour Institute of Technology after the resignation of Dr. Willard E. Hotchkiss. Heald would be named President of Armour Tech shortly after, and remained President of Armour Tech and, later, Illinois Institute of Technology, until 1952. Photograpger unknown.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of...
Show morePhotograph of student protesters gathered outside of President John T. Rettaliata's office in Perlstein Hall on Illinois Institute of Technology's campus. Student protests took place following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Student protest at Illinois Institute of Technology, 1970
Creator: Illinois Institute of Technology
Date: 1970
Description: Photograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding...
Show morePhotograph of Illinois Institute of Technology faculty and students attending an open meeting with IIT President John Rettaliata regarding student protests that occurred on IIT's campus following the fatal shooting of four students at Kent State University by the Ohio National Guard on May 4, 1970.
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Collection: John T. Rettaliata student protest photographs, 1970

Title: Faculty Grill, Armour Mission, Armour Institute of Technology, Chicago, Illinois, January 18, 1939
Date: 1939-01-18
Description: Photograph of the Faculty Grill in the Armour Mission after remodeling. This photograph is identified as number 286-1. Attached caption reads ...
Show morePhotograph of the Faculty Grill in the Armour Mission after remodeling. This photograph is identified as number 286-1. Attached caption reads "Faculty Grill - Armour Mission After Remodelling." Includes Commonwealth Edison Photo stamp on verso. Phoographer unknown, likely Commonwealth Edison Photo. Note that while the address on the recto is that of Main Building, other sources verify that the Faculty Grill renovated in 1939 was in the Armour Mission.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Armour Mission auditorium, Armour Institute of Technology, Chicago, Illinois
Description: Photograph of the Armour Mission auditorium (also/previously known as the assembly hall). The Armour Mission was also known as the Student...
Show morePhotograph of the Armour Mission auditorium (also/previously known as the assembly hall). The Armour Mission was also known as the Student Union between 1938-1962. Photographer unknown. Date of photograph unknown. The fixed seating in the auditorium indicates the photograph was likely taken prior to the renovations of 1938, when the fixed seating on the floor was removed and this room became known as the Student Hall.
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Collection: Office of Communications and Marketing photographs, 1905-1999

Title: Egon Weiner art exhibit, Metallurgical and Chemical Engineering Building, Illinois Institute of Technology, Chicago, Illinois, 1949
Creator: Joseph J. Lucas, Jr.
Date: 1949
Description: Photograph of an exhibit of sculptures from Chicago artist Egon Weiner inside and in front of the Metallurgical and Chemical Engineering...
Show morePhotograph of an exhibit of sculptures from Chicago artist Egon Weiner inside and in front of the Metallurgical and Chemical Engineering Building (now Perlstein Hall) on the Illinois Institute of Technology campus. The attached caption reads: "The sculpture of Egon Weiner, well-known Chicago artist, on display November 28 through December 10 (1949) in the first floor lobby of the Metallurgical and Chemical Engineering building. This is the first of a series of six art exhibits sponsored by the Institute during 1949-50." The caption is dated January 6, 1950, though the caption's text indicates that the show was on display through December 10, so it is likely that the photograph was taken in late November or December 1949, rather than the January 1950 date included with the caption.
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Collection: Office of Communications and Marketing photographs, 1905-1999

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