In the quick‐service restaurant (QSR) industry, a 2007 QSR Consumer Drive‐ Thru Preference Survey found that “speaker communication” was ranked as “important” by 69% of those surveyed. Moreover, ... Show moreIn the quick‐service restaurant (QSR) industry, a 2007 QSR Consumer Drive‐ Thru Preference Survey found that “speaker communication” was ranked as “important” by 69% of those surveyed. Moreover, “communications via speaker” received only a 62% satisfaction rate from those surveyed. Thus, in the area of communication, a 7+point spread exists between consumer ratings of importance and satisfaction, indicating a critical need (by industry standards) for improvement. Show less
