During the fall 2009 semester, IPRO 358 plans to continue the development and creation of mock-ups for the Delta Hook Technology (DHT) as well as lay the foundation for a business model for... Show moreDuring the fall 2009 semester, IPRO 358 plans to continue the development and creation of mock-ups for the Delta Hook Technology (DHT) as well as lay the foundation for a business model for Sparrowhawk, LLC, an early stage company. Sparrowhawk has investigated the concept for an innovative fishing hook that is not currently on the market or ready to be launched. The members of IPRO 358 will work together to design mock-ups of the DHT, test the mock-ups, and determine measures that can be taken to improve the DHT. Subsequent mock-ups will continue to improve based on results of the product testing. Simultaneously, we will be working towards better understanding the consumer’s behavior. This will aid in the determination of the probable distribution channels and the strategies to best use them. Show less
