contain the employees necessary to run and maintain the multiple programs which will be controlled by the Student Recycling Business. This business will also be in charge of creating events which... Show morecontain the employees necessary to run and maintain the multiple programs which will be controlled by the Student Recycling Business. This business will also be in charge of creating events which will help to get the students, staff and faculty of IIT more involved in the recycling process. For prolonged success, the marketing component of any business plan is possibly one of the most essential. Within a student-run business, the need for campus support is enough motivation to implement an effective marketing strategy to advertise the products and gain an appropriate reputation. In terms of recycling, to achieve desired results for a specific objective requires that the target audience is fully informed. Thus, an awareness campaign must be introduced before any expected business success is observed. As shown by the provided data, the large diversity on campus has and most likely will always remain a unique attribute of IIT. Not only do the ethnicity and gender size vary from one category to the next, but the large demographic range (age) that is not presented due to unattainable information is also a significant factor in target marketing. Having language barriers and large generational gaps makes it difficult to impose a single marketing strategy all over campus. A successful marketing plan will overcome these obstacles with ideas that integrate all backgrounds and avoid cultural seclusion. Show less
