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Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 Ethics Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
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Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 MidTerm Report Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
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Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 MidTerm Presentation Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
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Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Abstract F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
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Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Presentation F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
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Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 Final Report Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
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Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 Poster1 Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
Show less

Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
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Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 Project Plan Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
Show less

Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 Final Presentation Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
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Title: Design of a Genetically Modified Food Database (Semester Unknown) IPRO 318: Food Safety, Genetically-Modified Crops and Protein Engineering IPRO 318 Brochure Sp08
Creator: Miller, Jennifer, Chandrasekharan, Nivedita, Khiabani, Ali, De La Hoz, Andres, Kuebrich, Elizabeth, Mcclelland, Lauren, Patel, Pavan, Peavler, Jennifer, Seo, Hee, Ziegel, Kurt
Date: 2008, 2008-05
Description: Genetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much...
Show moreGenetically modified crops have come to play an increasingly large role in our daily lives. Unfortunately these crops remain a mystery to much of the general population. For some, ideas about GM crops are exciting and represent hope for new potential in science and agriculture, for others they represent potential danger, and for others there are simply many unanswered questions. Our goal this semester will be to create a new source of information about GM products and to provide information that will answer the many questions we all have about this important subject. To do this, our objectives will be to: 1. Collect background information in an unbiased and comprehensive manner about laws and regulations regarding genetically modified crops. 2. Gather information about public opinion concerning GM crops. 3. Present facts about the processes and technologies that are used in this industry. 4. Create a database of known genetically modified crops, potential allergens, and traits in order to provide future IPRO’s with a foundation of knowledge concerning GM crops.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 MidTerm Presentation F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster2 F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Ethics F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Project Plan F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster1 F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336: Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Report F08
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
Show less

Title: Building Consumer Awareness and Preference for Safe Foods (Semester Unknown) IPRO 336
Creator: Chauhan, Mark, Christensen, Carissa, Kari, Constantin, Kuebrich, Elizabeth, Kwon, Minjeong, Oke, Babajide, Rahnavard, Amir, Ray, Monmayuri, Stella, Meredith, Zhao, Yang
Date: 2008, 2008-12
Description: The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand...
Show moreThe IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product.
Deliverables
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