The role of the architect as master-builder has been severely eroded, especially in the single-family housing industry. Although other... Show moreThe role of the architect as master-builder has been severely eroded, especially in the single-family housing industry. Although other professions have embraced the tremendous advances in technology, the architectural profession has regressed. Historically the architect has been an innovation pioneer. Early in the twentieth century architects had a broad, innovative role. Architects rethought the design process, construction methods, fabrication processes, structural, and engineering systems. Now in the twenty-first century, however, the majority of architects have little to no influence on the latter four; and the design process, the one aspect the architect still controls, has remained stagnant. This thesis examines the available technologies being championed by parallel industries, compares the advantages and disadvantages of innovation implementation in the design field, and proposes a solution for the architect to regain control as master-builder of single-family homes through new media concepts. With an architectural implementation of a web-based, collaborative design and construction alliance, consumers have access to choice, quality, and information when purchasing a new home. It is proposed that affordable architect-designed housing choices be delivered through architectural design systems. These systems allow controlled customization of architectural designs, all while delivering real time cost data and building simulation. The result of this study is an open design system led by the architect that allows homebuyers access to affordable quality design, transparency in costs, and an alternative choice in purchasing a new home. M.S. in Architecture, July 2011 Show less
