As Twitter becomes a more common means for officials to communicate with their constituents, it becomes more important that we understand how... Show moreAs Twitter becomes a more common means for officials to communicate with their constituents, it becomes more important that we understand how officials use these communication tools. Using data from 380 members of Congress’ Twitter activity during the winter of 2012, we find that officials frequently use Twitter to advertise their political positions and to provide information but rarely to request political action from their constituents or to recognize the good work of others. We highlight a number of differences in communication frequency between men and women, Senators and Representatives, Republicans and Democrats. We provide groundwork for future research examining the behavior of public officials online and testing the predictive power of officials’ social media behavior. Show less
Enthusiasts propose that social media promotes vertical political communication, giving citizens the opportunity to interact directly with... Show moreEnthusiasts propose that social media promotes vertical political communication, giving citizens the opportunity to interact directly with their representatives. However, skeptics claim that politicians avoid direct engagement with constituents, using technology to present a façade of interactivity instead. This study explores if and how elected officials in three regions of the world are using Twitter to interact with the public. We examine the Twitter activity of 15 officials over a period of six months. We show that in addition to the structural features of Twitter that are designed to promote interaction, officials rely on language to foster or to avoid engagement. It also provides yet more evidence that the existence of interactive features does not guarantee interactivity. Show less
