n restructured electricity power markets, competition among market participants is a key issue of concern for both the ISO (Independent System... Show moren restructured electricity power markets, competition among market participants is a key issue of concern for both the ISO (Independent System Operator) and the market participants themselves. This dissertation analyzes the market behavior of both the generation side and demand side participants, and provides solution guidelines for devising effective competition strategies for market players’ profit maximization objectives. Generation side is the most competitive part in the electricity market with the unbundling of generation, transmission and distribution. Acting as self-interested entities, GENCOs (Generation Companies) are seeking effective and computationally efficient methodology for generation resource scheduling, while keeping its financial risks at acceptable levels when constituting bidding strategies. To help GENCOs achieve such goal, this dissertation propose a game theory based supply function like bidding model to construct the optimal bidding strategies for GENCOs in both energy and ancillary service markets. On the demand side, demand participation in the electricity market has already been advocated for a long time for its benefit to the entire market and the society as a whole. This dissertation focuses on a specific large electricity consumer type – Internet Data Center (IDC). By analyzing the unique energy consumption pattern for different IDC applications, this dissertation devises effective electric demand management solution for IDCs to conserve electricity energy consumption and cut electric bill, and quantifies the demand response effect of IDC on the electricity market. Ph.D. in Electrical Engineering, May 2012 Show less