Bulge Lab is an Alternate Reality Game (ARG) about masculinity, body image, and viruses. Michael DeAnda developed this ARG using a series of... Show moreBulge Lab is an Alternate Reality Game (ARG) about masculinity, body image, and viruses. Michael DeAnda developed this ARG using a series of social media sites and blogs to post content and an email address that autoresponds to players using a series of filters and canned responses. The game begins on Bulge Lab, a fictitious underwear store developing products to make gay men more attractive by standards of hegemonic masculinity. This site serves as the rabbit hole for the ARG. Upon subscribing to the company’s newsletter, the player is told that one of the company’s prospective models has gone missing. By following a link to his blog, the player begins investigating what happened to him and serves as a detective for Bulge Lab. The contained file is a clickable walkthrough. Show less
