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A Randomized Controlled Trial of Direct-to-Consumer Advertising of Cognitive-Behavior Therapy for Depression
Title
A Randomized Controlled Trial of Direct-to-Consumer Advertising of Cognitive-Behavior Therapy for Depression
Creator
Antler, Caroline
Date
2020
Description
Almost half of individuals in the US struggling with depression never seek treatment and, of those that do, over half receive inadequate care....
Show moreAlmost half of individuals in the US struggling with depression never seek treatment and, of those that do, over half receive inadequate care. Although the efficacy of CBT for MDD is well established, the rate of individuals receiving psychotherapy has declined. With copious evidence supporting the effectiveness of direct-to-consumer advertising (DTCA) of pharmaceuticals, the current study evaluated the potential utility of DTCA of CBT for MDD.One hundred seventy-eight adults with (a) prior exposure to DTCA for antidepressants and (b) no mental health diagnoses or treatment were randomly assigned to view one of three video conditions: CBT for depression (CBT, n = 60), CBT plus information on antidepressants (CBT+MED, n = 58), or Control (arthritis and diabetes Public Service Announcements (PSAs); n = 60). After viewing the video participants completed measures of attitudes about, and willingness to engage in, CBT and antidepressant medication. The study was conducted online with participants being recruited through Prolific and the survey created via Qualtrics.Compared to controls, participants viewing CBT DTCA videos (with or without information on antidepressants) were more willing to engage in CBT, had less public and self-stigma associated with CBT, and believed CBT has less potential for harm. Compared to the CBT group, the CBT+MED group reported greater concern about the risks of disclosing personal information in a therapy setting.These results extend previous findings by applying the DTCA marketing style to a specific diagnosis and type of therapy. Findings indicate that DTCA-style ads for CBT for MDD can be effective in reducing stigma and increasing treatment willingness. They further suggest that DTCA-style marketing of evidence-based psychotherapies can be efficacious when created for specific treatments and disorders. The findings have substantial implications for public health and the dissemination of evidence-based practice.
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PERINATAL PHOTOPERIOD AND LATITUDE AS PREDICTORS OF REACTION TO CHRONOBIOLOGICAL STRESS
Title
PERINATAL PHOTOPERIOD AND LATITUDE AS PREDICTORS OF REACTION TO CHRONOBIOLOGICAL STRESS
Creator
Antler, Caroline A.
Date
2013-04-24, 2013-05
Description
The present study explored the possible roles of perinatal photoperiod and latitude as predictors of later reaction to chronobiological stress...
Show moreThe present study explored the possible roles of perinatal photoperiod and latitude as predictors of later reaction to chronobiological stress, specifically the experience of winter in Chicago (41.89°N). Participants consisted of new undergraduate and graduate students at a technological university in Chicago, Illinois (N = 64 - 76). The sample was 62% male, ranged in age from 18 to 38 years (M = 22.5, SD = 4.3), and was born mainly in North America and East/South Asia. The vegetative and cognitive/affective subscales of the Seasonal Assessment Form (SAF; Young et al., 2012) were completed by participants between February 7 and March 7, 2011. Results indicated that both perinatal photoperiod and latitude have a significant effect on vegetative but not cognitive symptom severity. A curvilinear relationship between perinatal photoperiod and winter vegetative symptom severity was displayed with optimal adjustment (minimum vegetative symptoms) occurring near LD 12:12. Attention should be paid to the stronger effect of latitude at birth over perinatal photoperiod on symptom severity. Implications, limitations, and future directions for research are discussed.
M.S. in Psychology, May 2013
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