The student run radio station continues in an expansion mode as the second IPRO is formed. The station now known as WIIT (88.9 FM) would like to expand its broadcast schedule to 24/7. The project team will suggest what type of programming and how to market the station to the students and... Show moreThe student run radio station continues in an expansion mode as the second IPRO is formed. The station now known as WIIT (88.9 FM) would like to expand its broadcast schedule to 24/7. The project team will suggest what type of programming and how to market the station to the students and surrounding communities. The research on programming has been completed and requires an operations plan. One project will address how to attract students to fill on the air positions. The marketing section last semester developed a package for underwriters that would enable the station to attract underwriters. Other projects concern increased coverage, and purchase of new equipment The project will be managed as an educational station by developing more viable radio station activities to offer students real experience in putting a five phase goal oriented project together to increase awareness and listenernship of the station. Another project will be to have the radio station offer mentorship opportunities for local high school students interested in radio. The strategic plan will serve the university and the surrounding area.
Sponsorship: NA
Project Plan for IPRO 322: WIIT for the Spring 2002 semester Show less
