creator Chauhan, Mark creator Christensen, Carissa creator Kari, Constantin creator Kuebrich, Elizabeth creator Kwon, Minjeong creator Oke, Babajide creator Rahnavard, Amir creator Ray, Monmayuri creator Stella, Meredith creator Zhao, Yang The IPRO 336 team is working with National Pasteurized Eggs, Inc. to create and test a new marketing strategy for the Davidson’s brand pasteurized eggs. Pasteurized eggs are a reasonably new product in the egg industry and, as of yet, have not gained a large percentage of retail market sales. Pasteurized eggs are comparable in many aspects to their competitors but offer the added advantage of being virtually bacteria and salmonella free. Due to this fact, Davidson’s eggs have grown exponentially in the food service market, especially for hospitals and other locations catering to at-risk groups. The company is now seeking to expand in the retail market and is looking to revise their current marketing strategy to meet this goal, with the help of the IPRO team. After an initial review, the IPRO group split up into sub-groups that will focus on different aspects of the marketing plan, including Consumer Education/Psychology, Competitor Analysis, Display, Packaging/Labeling, Promotions, and Website Improvements. Through both secondary and primary research (in the form of consumer surveys), these groups will gain an understanding of the egg market, the average egg buyer, and how the marketing strategy can be most efficiently revised. Once the research has been completed, the sub-groups will be able to create a design or marketing technique in their area of improvement, test their ideas, and revise as necessary. The IPRO group is seeking a final product that will boost retail sales of Davidson’s pasteurized egg and increase consumer awareness of the large benefits of such a product. Submitted by Vishal Patel (vpatel87@iit.edu) on 2011-03-28T21:06:10Z No. of bitstreams: 8 Building Consumer Awareness and Preference for Safe Foods IPRO 336 Project Plan F08.pdf: 419976 bytes, checksum: e81b8e9ca1f0f6800b736bde6973fb17 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster2 F08.pdf: 2322613 bytes, checksum: 3b8eba69eec55f856e3ec07f3d294b70 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster1 F08.pdf: 2302918 bytes, checksum: 95c6a54581ac9060684c2e11df9ba310 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 MidTerm Presentation F08.pdf: 530941 bytes, checksum: fd6387f38a4e3d3fef516a21ceb98c3f (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Report F08.pdf: 289034 bytes, checksum: c47991291b66a82344084697c5e9f36c (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Presentation F08.pdf: 1862530 bytes, checksum: 9ac8b03b0e7a9286a1eabcfb2a4464e5 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Ethics F08.pdf: 376950 bytes, checksum: 53f1760b8a05487d7e4172c4a7361a0b (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Abstract F08.pdf: 141677 bytes, checksum: 123130f57a200771b15ae8900be0fa43 (MD5) Approved for entry into archive by Charles Uth(uth@iit.edu) on 2011-03-29T14:00:24Z (GMT) No. of bitstreams: 8 Building Consumer Awareness and Preference for Safe Foods IPRO 336 Project Plan F08.pdf: 419976 bytes, checksum: e81b8e9ca1f0f6800b736bde6973fb17 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster2 F08.pdf: 2322613 bytes, checksum: 3b8eba69eec55f856e3ec07f3d294b70 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster1 F08.pdf: 2302918 bytes, checksum: 95c6a54581ac9060684c2e11df9ba310 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 MidTerm Presentation F08.pdf: 530941 bytes, checksum: fd6387f38a4e3d3fef516a21ceb98c3f (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Report F08.pdf: 289034 bytes, checksum: c47991291b66a82344084697c5e9f36c (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Presentation F08.pdf: 1862530 bytes, checksum: 9ac8b03b0e7a9286a1eabcfb2a4464e5 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Ethics F08.pdf: 376950 bytes, checksum: 53f1760b8a05487d7e4172c4a7361a0b (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Abstract F08.pdf: 141677 bytes, checksum: 123130f57a200771b15ae8900be0fa43 (MD5) Made available in DSpace on 2011-03-29T14:00:24Z (GMT). No. of bitstreams: 8 Building Consumer Awareness and Preference for Safe Foods IPRO 336 Project Plan F08.pdf: 419976 bytes, checksum: e81b8e9ca1f0f6800b736bde6973fb17 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster2 F08.pdf: 2322613 bytes, checksum: 3b8eba69eec55f856e3ec07f3d294b70 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Poster1 F08.pdf: 2302918 bytes, checksum: 95c6a54581ac9060684c2e11df9ba310 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 MidTerm Presentation F08.pdf: 530941 bytes, checksum: fd6387f38a4e3d3fef516a21ceb98c3f (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Report F08.pdf: 289034 bytes, checksum: c47991291b66a82344084697c5e9f36c (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Final Presentation F08.pdf: 1862530 bytes, checksum: 9ac8b03b0e7a9286a1eabcfb2a4464e5 (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Ethics F08.pdf: 376950 bytes, checksum: 53f1760b8a05487d7e4172c4a7361a0b (MD5) Building Consumer Awareness and Preference for Safe Foods IPRO 336 Abstract F08.pdf: 141677 bytes, checksum: 123130f57a200771b15ae8900be0fa43 (MD5) Previous issue date: 2008-12 Deliverables 2008 2008-12 http://hdl.handle.net/10560/1705 en Jim Braband Suzanne Mueller Project deliverable born digital application/pdf In Copyright http://rightsstatements.org/page/InC/1.0/ Open Access IPRO / Interprofessional Projects Program Illinois Institute of Technology Affiliated department