creator Shapiro, Matthew A. contributor Bolsen, Toby contributor Leeper, Thomas J. Does rhetoric highlighting social norms or mentioning science in a communication affect individuals’ beliefs about global warming and / or willingness to take action? We draw from framing theory and collective-interest models of action to motivate hypotheses that are tested in two large web-based survey-experiments using convenience samples. Our results show that attitudes about global warming, support for policies that would reduce carbon emissions, and behavioral intentions to take voluntary action are strongly affected by norm-based and science-based interventions. This has implications for information campaigns targeting voluntary efforts to promote lifestyle changes that would reduce greenhouse gas emissions. Submitted by Matthew A. Shapiro (mshapir2@iit.edu) on 2013-03-15T11:35:22Z No. of bitstreams: 1 Doing What Others Do.pdf: 14422 bytes, checksum: 37cac26d3ef6bb3f6e66f0c14558d55c (MD5) Made available in DSpace on 2013-03-15T11:35:22Z (GMT). No. of bitstreams: 1 Doing What Others Do.pdf: 14422 bytes, checksum: 37cac26d3ef6bb3f6e66f0c14558d55c (MD5) Previous issue date: 2013 2013 2013 http://hdl.handle.net/10560/2952 en Attribution 3.0 United States http://creativecommons.org/licenses/by/3.0/us/ Collective action global warming climate change social norms boomerang effects Article born digital application/pdf In Copyright http://rightsstatements.org/page/InC/1.0/ Open Access SSCI / Social Sciences Illinois Institute of Technology Affiliated department