‘illlli'. Adolph Iii. F‘ensholt, presi— ilémt of the AH}? Advertising Ag» ency in Chicago, spoke before the lnxnni Association last Friday on Friend or Enemy?" L Mr. Fensholt first pointed out , that Advertising meets criticism in intellectual circles because of the eonlaen‘lzlon that it encourages need— 1998 spending, prodding people inlo acquiring more; creating wont. lie defended advertising in thin nonner: “Franklin Roosevelt was elected on“ n platform that called for a. gain / lament guarantee of 60 million fiche. To guoi‘nnbec thin many jobs y‘n’ncnni that. evewhody must he pro— liming anal buying. “hismhutmg the hung on? pron {incision may he clone in a totalitarian “may which the country «loos nol coin to wool. on hay colon promotion Pehy advertising. “5% cell everything; produced, per» :nnnoion is noceocai'y oml to main- lnin life no we hnow it now, culver- ising in a. necesoity.” in conclunion Mr. Fonsholi sate.- ied, “Before you: can decide Wheth— er advertising is friend or foe, you motel decide which philosophy you believe in. “if you believe in a standard of living, advertising is a friend. If you believe in a simple life without J _model‘n complexities, ndvcnising is on enemy.” " h finnncil Minion fro halenll heedel" long The Inlerfmternity Council passed fthnec amendments in the meeting ”M; the Triangle house last Thursday evening. The first amendment provided vhhree standing committeee. These committees were: The social com- mittee, to he composed of the social cheirman of the various fraterni— ties; a trophy committee to take care of the engraving; of cum and 'iocebion illereof; anti a constitu» lionel committee whose duty it ' is to interpret the constitution. The cocond amendment described the regulations for the scholar» ' ship cup competition. These regula— izions were erroneously omitted from ’ the original dmft of the constitu- tion. The third emendmeni; was prescnteti by Rolomi Fisher and ' provided for a reviewing hoard for flispnled sporting contests. All three amendments w e r c unanimously .jpessed. The Daedalians formally petin r, iioncti for entry into the inlerfrater- ,nnity council and were accepted by an unanimous vole. \ The Sigma Alpha Mu will he hosts ‘ “Eco the WC for their next meeting 7 December 19th. I, lichlic linenhing Among ‘ lien lileclneo @ilececl Larger nmi more varied selections of liberal 2.1% electives are being. ' oii’eneqi for the coming term. English 2999, fuminmenlzols of speech, one of lhe new courses, is of Bpecial in— lccest since its inception is due “in ‘chc greel; interact: cxhibitcol lay lhe ancients in such a. course. This course in e. prerequisite of English 210, also a. course concerning; public speaking. Professor Hervey Wcheter and Professor Mentor Williams, hello of whom have had considerable expecience in the field of public. Speaking, are tentatively scheduled to teach the course. 1 Since English 209 is a sophomore COUISQ, juniors anal seniors will he nonhle in excelling ii on their liberal choline elective, concealing he the lilvieion of Eiheml omens. “lacs iimgcfifigflgtg The appointment of .53 new direcu tor, in the chemical engineering department has been announced by Dr. Henry T. Henld, president. Dr. John H. Rushton has heen appointed (lirecthr of the, linstitute’s chemical engineering department to replace Harry McCormack, who has retired after forty~two years with the institute n4 enth. ”3 Dr. Rushton, who won chief of him government chemical engincen ing section controlling oxygen re— search lo}: the Army nod Navy during the war, has been chair» man‘ of the chemical engineering department of the University of Virginia; mince 1937. He cem‘ioel both his; undergraduate nml grail»- unlze studies at ihe Univemity of Pennsylvania receiving 31 doctor’n degree in 1933. Mir. McComiech, who has been with the institute since 1904, has the national distinction of having benched a department for thirty—eight yearn. Ho is s. gmdnnte of Drake univoi'eity, with a master’s degree from the University of lllinois. Well-known in the chemical field for his extensive research and Will:— ings, and for the decigning and clev- cloping‘ of the first synthetic phenol plant in the country, Mr. McCor» mack its also known as a consult.- ing chemical engineer for many in~ dustrics throughout the country. Ehl’nioni Eye Violin enlch Elnliioe @Armour Eye held a meeting at 8 p.111. last Wednesday evening in the Dcutch Studios at 75 EMWack- er. Members of the club had the opportunity to look through the complel‘o collection of studio photo graphs before Mr. Deutch gave a lecture on lighting technique. Using a plain box as a subject, he first demonstrated the use of one main light source, adapting the other lights as spots and fill-ins. With a. plaster head model, Deutch‘ emphasized his theory that sub— jects are. after all, three dimensional and one of the photographer’s duties when taking a picture should he to bring out this tridimcnsional quali— ty of his subjects. In his last illustration on light- ing technique, Deutch selected a live moolel as a subject After this mem— bers of the club wele given the opportunity to try their hand at setting up a lighting system of their own, subject to the criticism of M11 Deutch. At the close of the meet- ing all members were invited to inspect the Deutch Studio dark room. Shh/l fichecloles The {to Milwonhec "l“hie Thnmcziey The Society for the Advancement of Management in accordance with the highest; Standards of profes» sional societies is featuring a. sea- son of lectures and a. series of proj~ eels in which “Every Member on Active Member” is the theme. Field trips, professional talks, manage» ment surveys an? other activitiee are included in this season’s pro-- gram. The highlight of the fall sem— ester will take place ihis Thursday when ihe entire unit. will visit lhe A, 0. Smith Company in Milwaukee. . in addition to the monthly hush nose meetinge, the semesterly field trips and the fi‘eoocnfi lecturec, many other features and event eye planned. Bob Hamilton has pianneri five projectg which the entire unit is now seiting into operation. These projects include a Junior ‘Weei: exhibit, a public “relationo email”, a unique employment service, a 5375. ten: of 'i‘E. denartmeni; counseling. antic geneml Survey of the oiocluo Sion methmis usecl in Chicaigo firms. Emile nice Photo in: Emma not: MAhlw—Eciolle Huhhorol mesh»? of covomonioo of ihe fihoe‘lorl‘iolcl AM: mash. 93oz cos ammo! lho clganroil‘oe on he inlewlowo Blob moropehi end Well Vocalel. like {mm gram won hmodccol over Wlwfl Thurmov oinhl. Enhllc hon "Elli “lien: Eel“ on lhe holll All veterans under Pnhlic how l6 who have not on yet "reported for the month of Novomhen should re port immediately lo lhe ”‘V’ctemnn lldminiotmicion office on We south end of the SU. Howard Riesstag and Frederic l. Henri, training oilicci'e from the Vol- el'eno Adminintmiion, hove been re- cently aseigned h) il’l‘. Howl, who hoe replaced Corrazlo Do Sylventer, has been given permission lo dis» pence Surplus books and euppllce, which he in able to ohtain from the Veterans Administration. Joell: l". White, Dean of Students, reported their. the closet adjoining the l‘l‘SA office would be available nor the storage of these hookc anél supplies. Hand indicated that the student body will be notifiml through, Teckm zoology New; as soon no the equip— ment becomes available for vet- cmn sales. ll lilel’lgee lnlllnl'ell lily Winch lionolnny Pi Tau Sigma, notional honorary engineering fraternity initiated elem an pledges last Thursday evening. The men underwent a two week pledge period, during which line)? were required to learn prescriheri information about the fraternity and illinoic Tech in general. The initiates were: Eric Echhung, Oliviero chojosa, Alhcni‘. Bonrdon, Don Elliott, Paul Lei-eon, Kurt Knhnle, Edi Suhr, Gerald Schneider, Walter Zwierzycki, William Porcel— ii, and Victor Shlair. A dinner in the honor of the new actives was then held in the Ens: Dining Room. Present at the dinner were Robert Rose, faculty member, anal Dll‘. Roland Endcnhollzcr, honor- my members; the lather passed around cigars announcing the nrri- vol of a hahy hoy loo him last Thurs-~ llny. Miss Lois Graham, an alumw nae member from Renssclaer Poly— technic Institute, was also at the banquet. New hit—hows. Acohlecl iii! NEE; Evens Enemies To operate more effectively and efiicienlly, the AIEE alight/cu a. new , set of lay—laws at their meeting loci, Friday, according ix; Dudley Bud— long. The changes made ofi’eci the opem‘cion, organization, and meth— ocls of cinching officers. One of the amendments eclopied in completely new to HT. it stems that ‘60 he eligible for an oiiicc in AlEE, a person cannot. hold an office in {any other professional 0T- ganiza‘hion or engineering honora- i'y. This mncncimenl: was adopiecl to insure the election of officers who conic} devote the necessary {sin/1e to discharge their Iinties. Following this Dr. Eric Gives, the faculty nziviooi‘, hold of how flue ‘lliliccin'icnl Engineer.” and NEE pohlicahon, wonlcl soon he changes. to concoin ihc tyne of :mcicrinl nodeystood hy ihe Sifléenhfi. Wheelie lmlll Eileen licolnnnll The English Department in in— viting all Tech Students to one the mnlnher’e coupon of the Gooe‘lmnn Theater to hey $1.20 tichelc for $.60 for all nerfomnncoe. This coupon may be obtained in the English olllce, Room 3030. Anyone who uses the coupon can hwy as many tickets on he wishes at the member’s role. The only stipulation is ‘lhal the coupon he returned to the De- partment the next morning so others may use it. The Goodman Theater, on eti- jnncl: oi? the Art institute of Chico.» go, is a school of the theater. The group prcgents a' different play each month, from October through May. There are fifteen performances a month beginning the first Tlmcsw (lay of the month and running con— necutively except Sunday and Mon- day. There are llama weekend per- formanceo oncl u matinee on lhe loci: Thursday. The current play in Lennon Rom hincon’c, “The Forwilfi' Hill”. Tele— phone reservations; are acceptcrl ten dew before the first performance. The bulletin board of the English Deparfimcnt outside of Room 3030, yes a schedule of these plays and also of lhe productions of the North— western University 'l‘hente‘r. Elli? one AWE {Zol’lclncl Memhemhin Eomonigne As part of their membership drive the IRE, in conjunction with the, AIEE, will operate a booth next Friday morning at 11:00 am. in the Student Union building. Ap~ olicntions for membership in the local end notional chapters of both IRE and Al'EE will be available. This arrangement is pail; of the effort: for closer cooperation be tween the two org-aniiations. Al. the lack meeting of the IRE, movies, port of. which were in earn icon form, were shown on eieclzro— magnetic Waves. Richard Gates, president, is planning a, field trip for the group to he held later thin term. lliiie flinh oni’i loom Motel lively Mommy The Rifle teem and the Rifle Club have consolidated so that now J{he meetings we held jointly every Monday at 5 pm. in the Navy iluiiding. Separate sets of officers are nininieineéi for each organizev fine, one both have announced there ore openings for prospective moon hers. hiaiches are in begin in the: mid— die of genuine}; and confiinue nmii n series; of 3.5 03“ 20 of liheoe inter- colic egioie meets have hem com- p?“ ”5 12;”? henna: “lmiueteial Research-ma Came? in Engineering” wan the 1:?ch of cell: given by .l. Pierce hcfom i218 eludenl; hmnch of line Ameircen Society of Mechanical Engineers; last Friday. Mr. Pierce is super» visor of the Renting and. Heel; Tycho fer rescaich gro'uo of Cm no Cem— pany anal is doing grlaclnote Work hole at present Bob Boyer, preeidcnl. onnonncefi that Dr. J. T. Retielliem, elireo‘oor of the ME department, will address the ASME of: their meeting in he helli' lihnreeiny evening, December , , - 19. lilo toll: will lmce fiche «3min» lion oi the one carbine no lo in emaciated with ice propelled cite» welt. Monorail fol; nizrcmfi will he ‘ dieonooecl along: which future new eihlc ephliceh‘sono including the use of iei convulsion as a. newer source for automobiles». lnainstclal reocaz‘ch has ennnnclecl to nlmosl; twenty iimee its 1929 level and the nominee of noople now em- ployed in renewal: has almost (low hlccl in the loci; six years stencil Mr. Pierce. Many industries including the plastics, synthetic rubber out! electrical lamp industries owetheic present existence in research, he continued. While in school. a man intel‘estecl in research ghould loom 1:0 develop his ideas in Written and oral form along with a technical background in the field of his intenest. Research men must he able to sell their procl— ucts to men in the other departmentn of the company. Research men must he able in in- terchonge ideas with their associates '> with complete open milndetlness town cards the ideas of others. Cultiva-l lion of study habits; developed (112% inc; school coupled with the ahility of concentrating ale traits of the successful men in li‘eseerch em- phasinetl Mr. Pierce. Primary goal of research is. to make profits for the company. The goal is reached through various Slope—mono research, basic applied research, and envelopmeni research. Basic applied research takes the products of pure research and deter- mines which may be used by the, company to make prelim. Development research transforms, by the use of pilot plants, etc, the results of hasic eepliedi research info commercial products. Mr. Pierce graduatecl from Pur- due in 1936 and has been employee hy Crane Company since "then. He is now supervisor of ihe Heating and Heat Trensfer Research group and attends Illinois ”Pooh’s graduate school. , Chi Eosilon illeeiges Seven fileil Engineem Seven junior ami senior civil en» gineering stutlemfis were. piedgetl to Chi Epsilon, nafional civil en- gineering honorary, at the ASCE fellowship held last Friclay evening. Those pledged were: Even Dome— wood, Edgar Fey, David Ghent, James Old, Beldon Osh‘nm. Amolti Rossner, and Ernest Vlad. The pledge period is inking piece this week, with pledges carrying: range yoles and rivets, two im— portant symhols of civil engineering. The group recently nnnounced the selection of Bayonne Bane: as fee» nliv adv: .01. £0 succeed Prof ioim Mongols}, who pnsseai spring. awn} last officers for the mmenmceo’ of. elected :Gl' , 3&0!“ Afidifimml fern: new also fimc Th: u“ m: l.» Mon lei. owl cu.“ l w l :