Tuesday, April 5th, 2016 I campus@technewsiit.com IE: I; i i : iE' 3

SGA survey hopes to measure impact of campus media

Soren Spicknall
TECHNEWS WRITER

As part of the 2015 Students Speak
Survey, Illinois Tech’s Student Government
Association (SGA) commissioned a question
regarding readership of TechNews. After
51 percent of respondents indicated that
they read the campus newspaper, SGA’s
Communications Committee decided that
it would be valuable to be able to take that
insight further and expand the student
body’s collective understanding of its media
landscape through more thorough metrics.
As a result, SGA has created an independent
“Media Outreach Survey" meant specifically
to address questions about how effectively
different campus media outlets reach students,
and the methods by which they do so.

Principally covering TechNews
and WIIT, with some mention of IIT Today
and Hakaink as well, the Media Outreach
Survey (available to fill out at g00.gl/forms/
urDYIHyZiN) begins by asking the reader the
most basic question about each outlet: do they
consume it? After that, the next question is one
of frequency, tailored to each particular outlet.
WIIT and IIT Today both have a maximum
frequency of daily consumption, whereas
TechNews has a weekly minimum due to its
publication schedule. Beyond that, the queries
diverge more significantly WIIT listeners, for
example, can provide a list of their favorite
shows onthe station, and TechNews readers can
indicate a preference for the physical or digital
versions of the paper An early version of the
survey was circulated among all the member

organizations of SGA’s Media Advisory Board
(which includes representatives of TechNews
and WIIT), and those members were offered
an opportunity for input so that the survey’s
questions would reflect what each media
organization would like to know about its own
audience, in addition to what SGA itself hopes
to find out.

One of the more interesting
aspects of the Media Outreach Survey is not
in its content, but in its marketing strategy
As part of an attempt to understand how
effective each campus media outlet is when
it comes to distributing information, SGA
is working with TechNews, WIIT, and IIT
Today to include the survey in their regular
publication processes, including the social
media facets of some of those outlets In order

to collect plenty of responses from those who
don’t regularly interact with either WIIT or
TechNews, the survey’s marketing strategy also
includes physical posters and publicity efforts
on ITSC and other online student groups,
with the purpose of gaining an accurate
picture of student media engagement. One
survey question asks where students found
information about the survey itself, and the
response breakdown for that question alone
holds promise for measuring the relative
impact of various information sources at
Illinois Tech. It remains to be seen how
successful the project will be, but if executed
well, it could lead to a fuller understanding
of this university’s student and professional
media.

Herzog lecture discusses simplicity, clarity in architecture

Peter Re gali
TECHN EWS WRITER

As an introduction, Jacques Herzog,
a Swiss born Architect who was trained at
the Swiss Federal Institute of Technology in
Zurich, currently heads the firm Herzog 8t de
Meuron (HdM) in Basel, founded in 1978.

The Mies Society lecture’s goal was
the overall preservation of Mies’s influence
on the profession here at IIT and around the
world. Herzog begins his lecture on a formal
analysis of the Farnsworth House, located
in Peoria, IL. Stating his overall low level of
satisfaction upon digestion, the house isiin
its most basic essenceia lifted floor plane
completely surrounded with a glass plane,
allowing for the occupant to have 360 degree
views of the wooded environment or vice
versa depending on perspective The building
acts as a vase to nature and becomes a frame
in which people live. That was Herzog’s main
critique, the overall deevaluing of the resident,

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who at the time was a single women This was
a commentary on Mies’s tendency to view
architecture from the outside rather than the
interior. He ended this moment by discussing
how the grasses found at the site have a
profound resemblance of pubic hair and how
sleeping under the house would seem more
adequate for creating a sense of privacy

He then leads the discussion to the
reflective nature of glass and howiat its besti
it canbe usedto facilitate curiosity Questioning
our utter fascination and dependency on
the material as a vehicle for illusions to defy
gravity Maybe we have this because of the
underlying narcissism that creates the facade
of selfereview, realization through the private
experience of viewership. In this vein, he states
that the sensual nature of building design is the
real justification for architecture He feels value
in the professions ability to deal with creating a
feeling of p ower through the perverse exposure
to the established surrounding elements.

In dialogue of his past work, he
reveals his opinion against decoration, backing
this up with an argument that ornament is in
its most basic deception a nuisance to the eye
only bent on stimulating confusion He ties
this conversation into his beginning remarks
on the use of transparency One project,
(Ebersualde Library,) creates an interplay
involving the typical use of the envelope’s
ability to create hidden moments. The building
allows connection through internal light for
transparency at night. During the day, a certain
monolithic persona is taken on, shielding the
internal systems. He is trying to constantly
strive for unexpected situations though his
mastery in understanding of various materials,
with goals to use the medium of transparency
to germinate space as an open mouth to
landscape in conjunction with the structured
environment

During the Q&A session at the close,
he dives into the considerations that create

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quality architecture. Stating the fulfillment
he receives from creating rather ordinary
in appearance forms that augment typical
definition. Reminding us to aim for simplicity
when tackling problems, avoid fanatical forms,
noting that the uncanny only realizes itself
and therefore can never be properly described.
Acknowledging the American architectural
school systems obsession with theory, which
is always attempting to create order and how
that degrades the formal experience down to a
graspable system, maybe architecture shouldn’t
be mastered. He encourages a straightforward
client relationship, noting the drive to hide
ideas in reluctance of being misunderstood,
great design should promote a journey
Finishing with his belief that architecture
should be true and clear. Remember to never
try to hospitalize a building; the idea of a house
as a museum is something we should rebel
against.

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IIT SGA ILLINOIS INSTITUTE OF TECHNOLOGY

 

EXECUTIVE BOARD

ELECTIONS

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